Noah landed amidst the swaying palm trees at USC to finish a degree in psychology, and quickly fell in love with the active lifestyle, creative energy, and carefree spirit of the Sunshine State. After settling into a modest apartment in iconic Beverly Hills, Noah was eager to bring fresh flavor to the proverbial table of his new home. Fittingly, he found his inspiration in the kitchen, waiting right on the wooden table of his childhood—after all, under those bright Trojan stripes, Noah’s heart still beat with deep Hoosier pride.
Growing up in Indiana, Noah remembered the joy of watching his family transform “a dash of this” and a “pinch of that” into a Thanksgiving feast; joking around with the guys after soccer practice over huge bowls of shredded wheat; and being shooed out of the kitchen while Dad whipped up a batch of his “secret popcorn” on lazy weekend afternoons. Even with the buzzing nightlife and red-carpet cachet of Hollywood, Noah saw that the simple pleasures of great friends, warm family and good old-fashioned fun were truly universal cravings. Noah embraced the challenge to create a recipe that would bring them all together.
Drawing from his own love for the crunchy American treat, Noah recognized the appeal of popcorn as an anytime snack for every occasion. He sought to elevate the American classic from sidekick to starring role by crafting a gourmet indulgence as memorable as the moments captured onscreen.
With a big idea and a small copper pot, the next few years filled Noah’s modest Beverly Hills apartment with mountains of caramel corn and just as many invaluable caramel corn taste-testers. Sleep was traded for flavor when Noah discovered the extra depth and richness that traditional oven-baking coaxed from his slow-simmered caramel.
In 2006, the first words to fly out of someone’s mouth after tasting a bite of Noah’s popcorn became a steady stream of, “What did you put in this? It’s soooooo good!” Such genuinely joyful reactions convinced Noah that the recipe for Clandestine Caramel Corn™ was ready to share with the world. Popsalot Gourmet Popcorn was officially born.